Workshop

Becoming a Product Builder

A practical course for product managers and anyone with an idea they want to build — and do it right the first time.

3 parts · 1 day · ~3.5 hours

₪499

Next: 27 Jul 2026

About this workshop

Overview

A one-day intensive for anyone with an idea they want to build — for real. In 3.5 hours you'll go from a blank page to a working, deployed product you can share with real users. Part 1 covers the foundations: how LLMs work for building (not just chatting), how to write a tight spec in 20 minutes, and how to set up Claude Code so it actually does what you mean. You'll also learn when to use Claude Code vs. vibe-coding tools like Lovable or Base44. Part 2 is the live build. You write your mini spec, then you build. No demo, no slides — you ship. Every error becomes a teaching moment, and every participant walks out with something working. Part 3 wraps it up properly: Supabase for your database, auth in 10 minutes, deploying to production with a real URL, and setting up a staging environment so you never break what works. We close with a showcase round — everyone shares what they built.

The curriculum

What you'll learn

Part 1

Webinar

Learn the Basics

LLMs, Claude Code & Getting to Spec

→LLMs: what works and what doesn't
→Why building prompts differ from regular chat
→Claude Code vs Cowork: when to use which
→From idea to spec in 20 minutes
→Setup: CLAUDE.md, skills, and workspace

55 min

☕ Coffee Break · 15 min

Part 2

Workshop

Build It

From Spec to Working Product

→Write your mini spec (10 min)
→Live build session
→Troubleshooting as teachable moments — every breakage is a learning opportunity
→Quick showcase round: everyone shows what they built (10 min)

80 min

Part 3

Webinar

Ship It

Database, Auth, Deploy & Staging

→Database with Supabase (10 min)
→Authentication (10 min)
→Deploy + production URL + staging environment so you don't break what works (18 min)
→Closing: what's next? (5 min)

45 min

Your instructor

Ofer Regev

Product Manager · AI Lead · Founder, AI PM Hub

12 years shipping products across enterprise. Obsessed with the intersection of AI and product management — building tools, curricula, and communities to help PMs thrive in the AI era.

What past participants say

Real results from real PMs

“Practical information and guidence, I learned new skills, and it was the first time I brainstormed a PRD with Claude”

Participant

Got questions?

Frequently asked questions

Is this in Hebrew or English?

The workshop is delivered in Hebrew. Slides and materials are bilingual (Hebrew + English).

How do I pay after registering?

After you submit the form, we'll send you payment details over WhatsApp — bit or bank transfer. Your spot is held for 48 hours while payment clears.

What if I can't make it?

No problem — you can transfer your spot to the next cohort at no extra cost, or get a full refund up to 7 days before the course date.

Will there be a recording?

This is a live, in-person session — there's no recording. The hands-on format is the point: you build something real in the room.

What do I need to bring?

A laptop, and ideally a Claude or Cursor license (free tiers work but paid tiers give you a much smoother build experience). We'll handle everything else.

Is this right for me if I'm not technical?

Absolutely. The workshop is designed for PMs — no code, no ML theory. You'll leave with practical skills you can use on Monday morning.

For teams & orgs

Want your own customized workshop? Let's build it together.

Tailored curriculum, your tools, your team's context. Delivered live or async.

Get in touch →

₪499